Bombarding your audience with messages of “I am great” or “others think I am great” doesn’t help them experience that you really are great.
Bombarding your audience with messages of “I am great” or “others think I am great” doesn’t help them experience that you really are great.
High quality content has less to do with optimization and more to do with creating memorable and repeatable messages.
The vast majority of the content is never used (or published). And we can’t blame our colleagues. This is 100% our fault.
Funny content marketing is great... if your audience is the one laughing. Here are some "Do's and Don'ts" when it comes to humorous marketing.
Companies put too much content between them and their customers. And marketers create content for content’s sake.
Many say that context marketing is about giving the right content, to the right people, at the right time. Here’s the problem: it’s dead wrong.
Content is not king. Context is. Unfortunately, most marketers suck at context.