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A MARKETING BLOG BY CHRIS HEGGEM.

Context Marketer
Marketers Must Create Moments, Not Messages
Oct 27

Oct 27 Marketers Must Create Moments, Not Messages

Chris Heggem
Context Marketing

Bombarding your audience with messages of “I am great” or “others think I am great” doesn’t help them experience that you really are great.

Stop Optimizing Bad Content, Create Quality Content
Aug 11

Aug 11 Stop Optimizing Bad Content, Create Quality Content

Chris Heggem
Content Marketing

High quality content has less to do with optimization and more to do with creating memorable and repeatable messages.

Start Only What You Can Finish, Finish What You Start
Aug 3

Aug 3 Start Only What You Can Finish, Finish What You Start

Chris Heggem
Content Marketing

The vast majority of the content is never used (or published). And we can’t blame our colleagues. This is 100% our fault.

The Do’s and Don’ts of Using Humor in Content Marketing
Jul 25

Jul 25 The Do’s and Don’ts of Using Humor in Content Marketing

Chris Heggem

Funny content marketing is great... if your audience is the one laughing. Here are some "Do's and Don'ts" when it comes to humorous marketing.

Stop Hiding From Customers Behind Content Marketing
Jul 19

Jul 19 Stop Hiding From Customers Behind Content Marketing

Chris Heggem
Content Marketing

Companies put too much content between them and their customers. And marketers create content for content’s sake.

Content Marketers: You’re Dead Wrong About Context
Jul 14

Jul 14 Content Marketers: You’re Dead Wrong About Context

Chris Heggem
Context Marketing

Many say that context marketing is about giving the right content, to the right people, at the right time. Here’s the problem: it’s dead wrong.

3 Contexts Marketers Need to Understand (But Don't)
Jul 13

Jul 13 3 Contexts Marketers Need to Understand (But Don't)

Chris Heggem
Context Marketing

Content is not king. Context is. Unfortunately, most marketers suck at context.

Context Marketer